The What IF Plan is the world's first Intermittent Fasting Weight Management programme based on an individual's DNA and blood markers.The What IF Plan DNA Test looks at genetic markers associated with weight loss and weight management.The plan also includes a baseline at-home finger-prick blood test, which considers potential causes as to why you may not be losing weight. The test looks at your thyroid function to check if it is your metabolism which may be the reason why you aren't losing weight. It also includes HbA1c (diabetes check), iron (to test for anaemia, a prime cause of fatigue and low energy), and vitamin D, which research has shown to impact body weight.
Intermittent Fasting has proved so effective for weight loss and maintaining that desired weight loss, but it isn't for everyone - individuals with Type 1 diabetes, uncontrolled thyroid issues, of the elderly or underweight should avoid. Instead, these individuals should opt for the Diet and Fitness Test instead, but if you want to give Intermittent Fasting a go or have tried it with success in the past just sign up here.
The What IF Plan includes the DNA test, finger-prick Weight Loss blood test, a 30-page report, meal plan, recipes, and a 60 minute Skype/phone consultation with a MSc. qualified Nutritionist to discuss your DNA results and report, and any specific nutrition concerns you may have.
Once you have bought your DNA test online and we have received your order, we will send your DNA kit out by Royal Mail first class.
When you receive your DNA kit you will see that it contains your swab, your sample envelope (to put your DNA swab in once you have taken your sample), and a pre-addressed/pre-paid envelope which you place the sample envelope in.
Once the lab receives your DNA sample, it will take approximately 14-21 days to receive your DNA report.
Unfortunately, we are unable to process any blood samples, which are out of the UK. However, please enter the following promo/discount code at the checkout (NOBLOOD) and the blood test fee will be deducted from the cost for clients outside of the UK.
“I have to say my initial scepticism has been proved wrong. I don't like "diets" but this is more a lifestyle plan (works out your DNA and genetic food intolerances) which I have to say has had some great results, not only have I lost a dress size of my baby bulge. but my hormones and mood swings have calmed down, and my overall mental, emotional and physical health feels on an even keel. I wanted to sort out my sluggishness and bad diet and this seemed worth a crack. I can tell you - it is!”
Anna Williamson, TV Presenter
“My main reason for going on the plan was that I’ve suffered from Irritable Bowel Syndrome (IBS) since I was a teenager so I wanted to find a way of eating that helped reduce the symptoms, as well as make me feel more confident and energised. I don’t own a set of scales but I definitely felt my stomach getting flatter after the first two days, and general bloat around the mid-section and thighs disappearing. Also, my IBS symptoms (bloating, sluggishness etc.) have pretty much gone, which is great!”
N Stylianou, 34, Journalist, London
“The What IF Plan® is amazing. I have suffered in the past with depression and then post-natal depression and I wanted to look for something other than medication that I could do to help myself feel better. I discovered the DNA diet and fitness plan, which has transformed my life. I feel great knowing that I am eating and exercising in life with what my body needs and it has made a huge difference. Thank you so much.”
Alex Leigh, Fashion Model
“Kate is incredibly informative and detailed. For me, the plan has been fantastic both physically and mentally. It's enabled me to make the right food choices, with the result that I'm much less bloated and my waist is smaller. More importantly though, the difference to my emotional wellbeing has been fantastic. I'm less anxious, more balanced and more positive. It literally feels like a cloud has been lifted.”
Sophie Barton, 40, Journalist/Former Closer Magazine Executive Editor, Bath
If you have a medical condition, or are obese, we advise you speak with your doctor before starting the Plan.
It’s not suitable for everyone. It’s only recommended for 18-75 year olds. Anyone suffering from an eating disorder, or who would be putting his or her health at serious risk by fasting, can’t do the Plan. Diabetics are only allowed with approval and supervision from their diabetic management team.
Depending on how disciplined you are, you can lose between 5-9lbs in the first fortnight. Everyone will lose weight, but some people will lose it quicker because their bodies are built to burn fat at a faster rate – this is something the DNA test will reveal. The main thing to remember is this isn’t a quick fix – it’s a plan for life.
Everyone who has tried this plan has lost weight. We have never had a client that hasn’t.
Most definitely. Many of our clients have shifted the difficult last half a stone on the plan.
Until you reach your goal weight – you repeat Phase 1-3 until you get to that point.
Not in the traditional sense. On Phase 1 there is no calorie counting. You just have to have a 16-hour gap between eating, so if you eat dinner at 6pm you can’t eat again until 10am. During Phase 2, during the alternate-day fasting you are restricted to 500-800 calories for 3-4 days of the week.
Only with prior approval and supervision from your diabetic management team. Anyone with diabetic complications (damage to eyes, kidneys or nerves in hands and feet) cannot do the Plan.
No, unfortunately it’s not advised for pregnant or breastfeeding women to do the Plan.
When Kate was creating the What IF Plan® she found that Phases 1 and 3 was easy when looking after her two toddlers, but Phase 2 was hard as women are limited to 500-700 calories (men are limited to 600-800 calories). Her compromise was to still do the plan but just omit Phase 2 and repeat Phase 1 instead (no breakfast, fast overnight and morning). That’s the beauty of the Plan – it can be easily adapted to your lifestyle and circumstances.
Yes. You just need to make us aware when completing the online form.
You can still do it, but might find Phase 2 difficult. We recommend just repeating Phase 1 or 3.
All the recipes can be tailored so the client supplements the protein source with a vegetarian protein source of their choice. We do not cater for vegans in the recipe section but they can still benefit from a food list and report detailing their DNA results, nutrition and lifestyle recommendations.
The Plan works well for anyone severely overweight but we advise they speak with their GP or medical practitioner first.
No. The recipes are simple and quick. You also have your food list, which contains your recommended protein sources and portion size in grams, and also salad and vegetables.
Yes, you can.
Absolutely. These are normal foods everyone can enjoy.
Of course! This is a fun plan and not meant to be draconian. The only time eating out might be tricky is during the fasting days in Phase 2. But we do give the option during this phase NOT to fast on the fourth day.
For example, you can just do three fast days (Mon, Wed and Fri) and enjoy yourself over the weekend. If a social event is coming up doing Phase 2, that’s fine too, you just extend it by doing an extra fast day. That’s part of the joy of the Plan – it’s flexible to suit your lifestyle.
Keeping fit is good for so many reasons, and people need different amounts of exercise to mobilise their fat stores. During IF, resistance (also known as weight-bearing) exercise is important as it preserves fat-free mass, such as muscle.
Intermittent fasting is still very effective even without exercise. However, if you have a genetic variation where you need to work out more to boost fat burning, then you may find your progress is slower than with exercise.
It’s important to maintain muscle mass as this helps burn more calories and increases metabolic rate.
Examples of resistance exercise include: yoga, Pilates, HIIT (High Intensity Interval Training), BodyPump, high-impact aerobics, high-impact sports (wherever you are lifting your own body weight).
So you may find you are already incorporating resistance training into your lifestyle. If you don’t do any resistance training already we do detail in the Plan the body-weight exercises that you can do as a mini circuit at home, which takes around 10 minutes, three times a week.
This depends on the genetic results.
We look at an individual’s sugar preference and the genetic test helps to understand why some people reach for sugary treats more than others. The results can also help clients understand their behaviour and eat more mindfully.
The truth is, you won’t lose weight by eating cakes every day. It’s a very calorific food with lots of refined sugar, which has many negative effects including robbing the body of restorative B vitamins. So we always ask our clients to eat mindfully (think about each mouthful) and if they want a piece of cake once a week as part of their treat meal (at the end of Phase 3) then that’s fine – have it, and enjoy it.
We may recommend certain supplements. This is an extra cost.
The foods list is extensive. There is a lot of variety. We have never had anyone say they don’t like any of the foods, so hopefully this will not be an issue!
You can contact one of our ‘Genetic Geniuses’ via email at email@example.com with any questions you have.
You may feel a bit hungry during Phase 2 until you get used to the 500-700 calories (for women) and 600-800 calories (for men) a day.
Listen to your hunger cues and eat one of the healthy snacks we suggest, or, if it is close to your next mealtime, just eat earlier than scheduled. If you can go four hours between meals that is preferable but there are some days when we all need something sooner. Listen to your body. Often hunger is confused with thirst. Drink a pint of water, wait 15 minutes and see how you feel.
It’s definitely easier to fast when you don’t have a physically demanding day ahead. But it’s also easier to not think about food on fasting days when you are busy and distracted. Speaking from experience, I recommend for mums who have very active lives looking after a toddler or two, to consume the higher end of the calorie range (700 calories) during the alternate-day fasting of Phase 2.
You may feel hungry when you first start IF. It’s natural to feel hungry at the start and your body will get used to hunger with time.
Exercise-wise, it’s okay to train moderately when fasting. Keep the HITT workouts to Phase 1 and Phase 3 of the plan.
You may experience a headache, which is a common occurrence during fasting. Drinking enough water helps relieve the headaches in some cases.
Yes. We’ll send you everything you need for the Plan free of charge but you’ll need to cover the cost of posting your mouth swab to our UK lab.
DNA Plan adhere to a strict data protection policy to ensure your data is safe and abide by the UK Data Protection Act, so you can be reassured that your report is precise and your data secure.